The Nielsen Connected Partner Program was launched in October 2016 with the mission to enable their customers to "shift from managing and analyzing data to making smarter, faster decisions" through a common set of data standards that enable inter-operability between Connected Partner applications that have been selected by Nielsen to "shift the current work model from data management and data alignment to systematic, data-driven decision making."
Initially launched to the North American market the program has now been extended to approved vendors from additional geographies with Singular Intelligence Ltd chosen to spearhead the provision of connected partner applications from European technology vendors.
"This is a fantastic endorsement of benefits we provide to Nielsens core customer base of CPG manufacturer and retail clients" Said Sarvesh Kumar, CEO of Singular Intelligence Ltd. "We look forward to working with Nielsen locally to replicate the success of the Connected Partner Program across Europe and work collaboratively with other European CPP partners as they are selected and enabled to support the robust, common data standards defined by this programme".
About Singular Intelligence
Singular Intelligence offers a cloud-based AI platform for Retail Marketing & Advanced Consumer Analytics delivered under a B2B SaaS model,designed for direct use by Business users
Singular Intelligence is based out of Level39 Technology Accelerator, Canary Wharf, London and Oxford University Innovation Limited in Oxford.