Sarvesh Kumar
Accurately measuring short and long-term investment effectiveness.
In these times of dynamic consumer and retail change and companies’ focus on quarterly earnings, decision makers are increasingly...
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Jean Littolff
- Nov 21, 2018
- 2 min
The journey from siloed, backward looking to holistic, forward looking, AI augmented decision making
A group of CPG leaders and Industry experts met for a breakfast session around “transforming RoI and agility in marketing and...
Jean Littolff, Singular Intelligence
- Nov 9, 2018
- 3 min
Traditional Data analytics and BI systems: a slow-track to nowhere?
Why the only CPG companies who are thriving are those quickly adopting AI? Marketing analytics is used in less than 40% of marketing...
Jean Littolff
- Nov 5, 2018
- 2 min
Why 60 percent of Chief Marketing Officers cannot quantify the impact of marketing...
Only CPG companies that quickly adopt AI for augmented decision making will thrive More than 60 percent of Fortune 1000 Chief Marketing...
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