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  • Jean Littolff, Singular Intelligence

Transforming RoI and agility in marketing and supply-planning decisions through AI. Not to be missed



Our second breakfast session is on 16 November 2018, and we’d love you to join us at the Microsoft office in London.

This is a small, invitation only event, for decision makers in the CPG sector, intended to develop expertise about the massive advantage that Artificial Intelligence gives companies.

We will be giving an insightful presentation about “Transforming RoI and agility in marketing and supply-planning decisions through AI”:

  • Automated, always on and real-time decision making, considering all market factors.

  • Marketing Mix Modeling, Price and Promotions, and Forecasting business use.

  • Early adoption and scaling up in the Consumer Goods sector.

AI indeed transforms processes that are currently highly inefficient and frustrating, from an operational and financial standpoint. It makes sales, marketing, and supply processes easy, fast, optimal; and mostly deliver much increased outcomes. Through business use (MMM, price & promotions, forecasting), we’ll show what it looks like, and how you can implement it.


AI can be a daunting topic; a great place to start is to assess your current sales, marketing and demand forecasting processes, and to understand how AI can benefit them. AI enables: ► Comprehensive use of all causal factors. ► Always-on, automated, real-time predictions. ► High accuracy and granularity. ► Cover of all investment drivers, and interdependent decisions optimisation. ► Goals achievement maximisation (whether they are RoI, sales and market share, revenue and profit, brand equity), at a much-optimised cost compared to current solutions.


There will be plenty of time for questions and conversations, following the talk. As it’s about time for companies to implement Artificial Intelligence, don’t be left behind. Numbers are limited, we encourage you to book your free place as soon as possible:

Who: This event is hosted by CPG and AI experts from Singular Intelligence and Microsoft.

When: Friday 16th of November 2018, from 8:30 am to 10:45 am.

Where: Microsoft Office, London Paddington - 2 Kingdom St, London W2 6BD

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